About

We Have Skin in The Game

We, Markus and Åke, invest most of the money we have, plus capital from our dear friend and Benify co-founder Andreas, in fast growing nordic tech companies.

Saving You From Some of Our Mistakes

We are highly scarred and successful tech entrepreneurs from founding Benify, one of Sweden’s largest SaaS businesses. In 2004 we started Benify together with our tech hero Andreas Nyberg who still after 15 years are doing his 80-hour weeks. Benify has become a global SaaS leader in online benefits technology. We have taken all the steps from 3 founders in our bedroom in Sweden, when no-one knew about SaaS or cloud, to 400 people in many countries.

We started our entrepreneurial career in 1997 as online grocery pioneers while studying law and finance together. During a 2 year journey we established e-commerce and delivery services in five cities but reached limited traction in a world with limited and slow internet and non-existing online payments. We were too early, paid the last bill and went back to school and then a short career employed in sales, finance and management consulting.

Our parents were friends before we were born and we even shared the same twin baby stroller. We are still friends after 20 years of business together.

Hands-on Investors

We are active minority investors. Listening a lot, talking too much. Since 2012 we have made around 15 investments. The majority have been successful, but we have also learnt a lot from being stupid.